The Problem
The Cheesecake Factory is notorious for having a large and extensive menu, but
people often struggle to make decisions on what they would like to order. The other
issue, is that people get so caught up in the variety of options, that they forget about
the most important part - dessert. Since dessert comes at the end of a meal, people
often don’t have room for dessert.
The IDea
The creation of Cheesecake Tinder would allow for Cheesecake Factory visitors to not only remember to save room for dessert, but also match them with their perfect slice. The microsite will include a few questions to gather demographic information, such as age and gender, but also preferences and dislikes when it comes to desserts. Upon completing their own profiles, users will be able to answer a few quiz questions to generate their perfect cheesecake match.
The Strategy
We are creating an easily accessible snackable experience for Cheesecake Factory visitors by creating a table supplement, with a QR code that, upon scanning, redirects people to the microsite to participate in Cheesecake Tinder.
Table placement
The Snackable Experience :)