Depop is where the world's creatives come to buy, sell, and discover the most and inspiring and unique things.
Depop’s main audience consists of a young, tech-savvy audience. 90% of users are under the age of 26. We will target a slightly older crowd, targeting both males and females age 22-30.
As our audience enters the workforce and starts to change the way they dress to fit the professional role, we want to remind them to always listen to their feelings first and wear what best represents their personality.
Today I am __________
Wear What
You Are
With our headline, Today I am________. we ask the viewer and consumer to reflect on how they feel in each moment. This goes beyond defining a personality or a type. What you are today can change tomorrow. Fighting trends with creative choices is all about living in the moment and looking within for the source of self expression.
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