HeadCount is an organization that encourages and educates young people on the importance of voting for social change. This campaign was fueled by use of open data stats, and specifically that Nevada residents dump on average 38.8 tons of waste per year.
Another large in-site that played into the ideation behind the campaign is that majority people don't know what's in Nevada besides Area 51 and the infamous Las Vegas strip.
We decided on an idea that HeadCount will go undercover as @Nevada_Exposed and spread conspiracy theories relating to the trash issues at hand. This will be phase 1/2 of the campaign. The second phase will be an event called Trash Talk promoted
through the Nevada Exposed instagram after being revealed through an interactive Instagram call to action, that reveals that all these conspiracies
were fake and a just a tactic to build buzz for this Headcount event encouraging young people to vote.
PHASE one POST
THE REVEAL
AUGMENTED REALITY
The augmented reality photo posters will then give you the option to slide up to go directly to the Nevada Exposed x Trash Talk microsite, that explains the event and the line up for the concert part of the Trash Talk event.
PHASE two POST
THE LAUNCH
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The account will then promote an event in Las Vegas, Nevada called “Trash Talk”
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People learn about the trash problem first hand
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Show how you can vote to affect the issue
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CALL TO ACTION
At the Trash talk event there will be booths with all of our sustainable merchandise that will be handed out
for free to those who show their voters registration. The microsite links to HeadCounts Website and allows you to
submit your voters registration instantly.
MERCH
