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brand mission
Bring delicious, fresh, and affordable flawed produce to people everywhere and reduce food waste at a scale that creates positive and lasting impact.
Problem
Differences are seen as flaws.
Solution
Flaws are natural. Let’s embrace them.
Strategy
Celebrate being a misfit.
Deliverables
A two phase campaign consisting of a video spot, interactive microsite, AR Filter on instagram, pinterest ad, redit ad, instagram ads, and virtual billboards.
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Microsite
Insta ads
Invite
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Ar insta story
Ar story users
Ar insta outdoor
insta user post
insta user post
meet the misfits ig
phase two
Meet The Misfits
A new feature on the website that fine tunes and post unique misfit profiles for people to check out. User created content fed into the website, allows people to think introspectively even though this is just a vegetable brand.
redit
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