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For Monopoly we were given a brief saying that Monopoly hasn’t seen sales growth in years even though its entrance into several new media channels. Our opportunity was to connect families through the educational benefits of playing the game.

We landed on a campaign that created a partnership with AirBnB to spread awareness of sustainable living, while giving families the memorable experience of playing Monopoly.

Collaborated with;
Riana Greene

EDUCATION

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THE GAME

Make your stay that much more impactful with a complete guide to some of

LA’s most sustainable businesses and experiences. Roll the dice and see where you land.

Monopoly Go Green launches in Los Angeles first as an honor for Californias

commitment to a sustainable future.  

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