A private, nonprofit institution dedicated to research and education in the ocean sciences and engineering.
57% of Gen Z are afraid of climate change, and don’t know where to begin to help.
Make conservation as easy and as inclusive as possible. A two phase campaign that breaks down into How do we educate consumers on Ocean Conservation and How do we get them addicted to conservation
Is the central hub of operations. Each tactic links back to the website where participants can learn about ocean conservation through educational tools and news, how they can help make a change, get involved, buy sustainable merchandise that donates to ocean cleanup efforts, become an Ambassador, and track how their efforts are helping as well as on the leaderboards.
To become an Ocean Clean Up Ambassador status participants will need to reach ocean conservation goals though fundraising, spreading awareness, getting others to join the cause, and making a change at home which is achieved through interaction with the tactics.
Allows participants to Experience the ocean right in their own Livingroom! With the app you can learn about the different depths of the ocean and their ecosystems, through AR and games, and how pollution is affecting them! This fun and educational tool will teach you about ocean conservation and how you can do your part to help clean the oceans!
Participants learn about ocean conservation through facts and tips of the day, while also creating ad revenue to help fund ocean clean up events when new tabs are opened.
Through Facebook and Instagram fundraisers, participants spread awareness of a cause they care about while simultaneously helping them easily make a change and contribute to ocean conservation. Fundraiser data will be tracked and displayed on the website through leaderboards to encourage participation. When they reach goals, it brings them closer to becoming an Ocean Clean Up Ambassador giving them special access to early registration for Ocean Clean Up events, and discounts on merch.
Temporary tattoos can help spread awareness of our changing oceans and endangered species! You can help get the word out that our oceans need us to make a change! This is an easy way for participants to get the word out there while being fun and trendy.
Allows you to scan your recyclables when recycling them at home to track your efforts in preventing trash from ending up in the oceans. Data will be displayed on the app and website on leaderboards to encourage friendly competition that make them want to continue their efforts in ocean conservation. The more you recycle the higher you more in the ranks, the closer you get to becoming an Ambassador.
Discovers Beach Clean Up Event through the microsite, posters, & socials.
A new lifestyle of ocean conservation that is inclusive and accessible for all Gen Z is hopefully created and a sense of inclusion is felt.